Kamelodrp

 Updated As of June 4 in the North America markets and June 23 in the international markets, phrase match will begin to incorporate behaviors of broad match modifier (BMM) to simplify keywords and improve your relevancy when reaching customers This is the same change as what Google Ads announced back in February of this year In March 17, Google announced a major change to the exact match type In addition to allowing singular and plural versions of the keyword to trigger your ad, Google will now also allow search variations, function words, and different word orders to trigger your ad This can be good or bad depending on whether or not they convert Keyword match type is an essential aspect of Google AdWords since it tells Google how broad or restricted you want to be with your targeted audience when running payperclick ad campaigns Google has four different keyword match types that impact these advertising campaigns in different ways Here's a brief overview of each of the four types...